There are very good reasons why a Rice Cereal is recommended as baby's first food:

• Farex rice cereal is iron enriched and is a good source of iron. Iron is essential for normal growth and development for a healthy baby.  Baby’s own iron stores begin to deplete at around 6 months of age, therefore offering iron-rich complementary foods are very important to boost baby’s iron stores.
• Rice cereal has a mild neutral flavour and mixes easily with baby's usual milk or cooled boiled water
• Because of the simple recipe with rice as the main ingredient, Farex rice cereal may be mixed with other first foods e.g. fruits and vegetables, to provide an extra iron boost.

More than just a cereal…

Farex rice cereal can also be added to other foods as a thickener.
Unlike cornflour, Farex Cereals do not require heating to be used as a thickener for baby foods that are too runny or for thickening casserole style meals. This is because Farex cereals are specially formulated, pre-cooked cereals which readily absorb excess water.

Farex Baby Cereals – 6 months and beyond

• All Farex Dry Cereals are iron enriched. A valuable dietary source of iron for babies, these cereals can help support growth and development throughout the first year and beyond.
• For each age and stage, Farex offers a variety of cereals offering the appropriate tastes and textures suitable for baby’s individual development.
• Farex cereals are pre-cooked and easy to prepare, providing baby with a nourishing start for the day

Farex Cereals

Baby Rice Cereal  From 4+ Months
Pear & Banana Baby Rice Cereal   From 4+ Months onwards
Original Multigrain Cereal   Around 6+ months onwards
Muesli with Pear & Banana   Around 6+ months onwards
Muesli with Apple   9+ months 
Porridge with Fruit   9+ months 

Farex Ready To Eat Breakfasts

FAREX® FRUITY BREAKFAST Banana & Rice 4-6 months
FAREX® FRUITY BREAKFAST Peach, Apricot & Rice  4-6 months
FAREX® FRUITY BREAKFAST Apple & Oatmeal  7-9 Months
FAREX® CREAMY BREAKFAST Baby Porridge  7-9 Months

Why is iron so important?

• Iron is essential for normal growth and development
• Iron helps to transport oxygen around the body.
• Babies are born with a natural store of iron but this starts to deplete from birth.
• From 6-12 months, it is particularly important to ensure there are adequate amounts of iron as it is at this age there is rapid growth and development
• Breastmilk or infant formula alone is not an adequate source of iron for babies older than 6 months. It is around this stage that complementary foods, such as Farex rice cereals which are high in iron, should be introduced.

Storage:

For Farex Cereals, store in a cool dry place and use within 3-4 weeks of opening.

Please Note:

Due to a change in manufacturing process, we have amended the allergy advisory statement on our FAREX Dry Cereal range.

Please refer to the Products section  for full list of ingredients in each of the products in the FAREX Dry Cereal range.

Heinz Australia has a long and proud record of supplying healthy and nutritious food for Australian infants. We are making these changes to ensure we maintain our high standards of quality and integrity. Any consumers who have queries about these products should call 1800 633 333.

We recommend that consumers carefully read ingredient labels on food products because foods can sometimes be reformulated and the ingredients, allergen or nutrition information can sometimes change without notice.